20 Ways to Market a Mystery

What can writers do to increase sales of their mysteries? Three members of the Puget Sound Chapter of Sisters in Crime describe 20 strategies they have used to find readers including press releases, book launches, blog tours, review copies, discounts, freebies, newsletters, tweets, Instagram posts, Facebook groups, Facebook author pages, Goodreads reviews, Amazon ads, BookBub ads, awards, giveaways, library talks, contests, auction items, and street teams. 

You will come away with ideas about what will work for you and what kind of results you might expect for your efforts.

Jennifer McCord, who has decades of experience in the publishing industry and works with Epicenter-Coffeetown-Camel Press as executive editor, will describe various marketing methods of a regional press.

Alice Boatwright has sold thousands of copies of the ebooks for her cozy mysteries, Under an English Heaven and What Child Is This?, relying primarily on online marketing opportunities. 

Tracy Weber, the award-winning author of six Downward Dog mysteries, published by Midnight Ink, has employed a number of marketing strategies in developing her fan base.

Martha Crites, author of Grave Disturbance, which was nominated for the Nancy Pearl award in 2017, will be the moderator.

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