Panel: Marketing in the Pandemic Age

Our May program will be a panel of veteran marketers and will include a discussion of how to adapt traditional marketing techniques to these difficult times. Hosted by our Vice President, Charlotte Stuart.

When: May 14th at 7:00pm
Where: Zoom – for Zoom access, see the May newsletter or contact us before noon on the program day.

Our panelists are Penny Sansevieri, Alice K. Boatwright, and Jeffrey Briggs. 

Penny Sansevieri will talk about Quick Things You Can do To Boost Your Amazon Page, including some quick ways to boost your Amazon book page and ideas for driving more readers to your book page while stay-at-home orders are still in effect. Things like:

  • eBook promos – when you should do them and what the discount should be
  • Fixes for your Amazon book page
  • Creative ways to drive more reader engagement on your Amazon book page

Jeffery D. Briggs will talk about What Happens When You Ask? Independent publishers and authors published with small presses need to take advantage of all marketing opportunities to be successful.  Jeffrey D. Briggs, author of “Out of the Cold Dark Sea,” will be discussing how he had to overcome an inherent shyness to take advantage of his network of friends and family to create selling opportunities through marketing to book clubs and independent bookstores, secure speaking engagements and promote his debut novel in unlikely venues. He just had to build up the courage to ask.

Alice K. Boatwright will talk about the mix of platform-building and marketing that she has used to promote her award-winning Ellie Kent mysteries. Published by a small press that gives the author control of e-book marketing and sales, she has sold thousands of books primarily through Amazon. The first two books in the series have garnered hundreds of customer reviews and have repeatedly reached number one in Amazon’s traditional mystery and other categories. 

 

About our panelists:

Alice K. Boatwright is the author of mysteries and literary fiction. Her first Ellie Kent mystery, Under an English Heaven, won the 2016 Mystery and Mayhem Grand Prize. The sequel, What Child is This? was published in 2017. The third book is forthcoming. Her other books include Collateral Damage, three linked novellas about the Vietnam War, and Sea, Sky, Islands, stories set in the San Juan Islands. She has lived in Seattle since 2014 and is the past president of Puget Sound Sisters in Crime. 

Jeffrey D. Briggs, a writer and journalist, has been writing about the Seattle waterfront since he moved onto his sailboat thirty years ago. He now lives on land with his wife and dog and can often be found on the shores of Puget Sound, wondering what secrets lie hidden beneath those cold waters. Out of the Cold Dark Sea is his debut novel, the first book of his Seattle Waterfront Mystery series.  Within a Shadowed Forest, book two in the series featuring Martha Whitaker, takes Martha and her friend James MacAuliffe from Seattle to the North Shore of Lake Superior where they must discover who killed a young woman when they blew up MacAuliffe’s truck. Look for the book in early summer of 2020.

Penny Sansevieri is the CEO and founder of Author Marketing Experts, Inc. (AME) and Adjunct Professor at NYU, is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns.