Tips & Insights – March 2020

This month our vice-president Charlotte Stuart has been researching the ‘why’s and wherefore’s’ of audiobooks. She kindly shares her findings below:

Audiobooks are one of the fastest growing segments in the industry, up 37.1% in 2019. Here are some things you should know when considering an audio book.

  • ACX is one of the most popular platforms for creating audiobooks. It gets you on Amazon, Audible and iTunes. But it does not provide distribution to schools or libraries. One smaller platform option is Findaway (which provides audiobooks for Scribd, Nook and TuneIn).
  • Audio books can be linked to ebooks through Whispernet on Amazon. That’s a big draw for readers who may want to listen to a book for a while and then switch to reading, or vice versa.
  • If you have an audio book be sure to get and share sound clips on your web site and in social media.
  • Audiobook covers are square – you can either adapt an existing cover or create a new one.
  • You can do your own reading, but using a professional can add extra depth to a manuscript reading. You can request sample narrations to audition potential narrators.
  • Investing in an audiobook can be pricey, both in terms of the initial cost and shared royalties. Still, given current trends, it could be a wise investment in the future.

Here are some links to resources on marketing audiobooks.

NOTE: We would like to make this YOUR segment of our monthly news and posts. If you have a tip for writing, publishing, or marketing mysteries, please send it to us and we will publish it under your name. You should also include a short comment about your background and/or interest in the topic.