Scheduling an event:
Do. . .
- Plan ahead. Most bookstores plan their event schedules 2–3 months in advance (and they want to promote your book during the release period – within 3 months of publication).
- Find out the name of the person in charge of events and contact them by email.
- In your email, provide a short author bio, cover jpg (if you have it), and link to your website.
- Have an idea when you want to the event to be held, but be flexible. The most popular months are March/April/May and September/October, so competition is stiffer during these months.
Do NOT. . .
- Send the bookstore a link to your book’s Amazon page!!
- Tell people during the event about your
What criteria does the bookstore use for deciding whether to book you:
- Does the book make sense?
- Are there typos?
- Is the author’s name and title on the spine?
- Are comparisons offered. . . such as “this is the next J.K. Rowling”
- Will the author’s event attract an audience?
- Is there a local connection?
- Is this an underrepresented voice?
- What is the availability of the book?
- How does the event fit into the schedule?
- Praise from booksellers is influential, as well as praise from other authors
How to make your event successful
Do . . .
- Promote your event heavily! Get in touch with friends, family, coworkers, neighbors, etc.
- Encourage people to come – and to buy the book at your event.
- Plan your presentation. . . these are “author events,” not just readings.
- Go beyond the book. . . include visuals of the place your book is set, information about your writing process, challenges the book presented. . . you can talk about “anything” but your presentation should be about more than what’s on the page.
- Be sure to inform the bookstore if you need special support/equipment.
Don’t . . .
- Bring food and drink without asking first.
- Bring giveaways that encourage people to buy the book ELSEWHERE.
- Create clean-up issues (no confetti!)
At Third Place Books, contact Sam Kaas to request an event.
Thanks to Sam Kaas at Third Place Books for his input on this list.